Vše o našem prvním LATAM Roadshow: spojujeme se, učíme se a rosteme společně

Chile was one of the most significant stops on the tour. A country with huge potential for Safetica, especially given its progress in data protection regulations through Law 19.628. Andrés and Steven traveled to Santiago to meet with highly committed channels eager to understand how our technology can help their clients comply with this law.

Special thanks to our main distributor, Tecnoglobal, with whom we organized meetings with companies like Ricoh, Eknow, and Aquanta. We also enjoyed a unique experience with all our resellers at a vineyard —
focusing on building relationships that go beyond business and turn into true partnerships.

Brazil, a market where Safetica has grown steadily and continues expanding, was one of the most vibrant stops of the tour. There, Paola and Petr Brábnik led training sessions with distributors Esy and Society, held meetings with key resellers, and strengthened the post-sales area. The highlight was our strong demand-generation push, which took us to different cities across the country: São Paulo, Brasília, Manaus, Araçatuba, and Florianópolis — reaffirming our commitment to increasingly localized and tailored support. Safetica is expanding into multiple markets within Brazil, building strong and lasting relationships with every client.

In Peru, Andrés and Steven dove into a packed schedule. Together with our distributor SISTEC, we hosted a demand-generation event for potential clients and a technical training session for current partners. We also visited end customers, listening to their specific needs and showing how Safetica can integrate into their daily operations. We found a community eager to build a closer, more strategic approach to cybersecurity — thank you, Peru, for welcoming us with such warmth and commitment.

Ecuador was a special stop. We conducted an in-depth training with our partner bSmart, and beyond the technical content, what stood out was the collaborative work during this visit. bSmart is a partner with deep product knowledge, and together we aligned strategic goals and opened valuable conversations with clients. The synergy was key to continuing our shared growth.

Colombia was another major highlight. Our local teams joined the Roadshow travelers, including Petr Brábnik and our VP of Product, Petr Kašpařík, in Bogotá to get a closer look at our regional operations. We visited strategic customers and shared a highly enriching activity with our distributor Kaskey in Medellín. These meetings not only strengthened our bonds but also cemented Colombia as a pillar of regional growth.

In Central America, a region that has always played a special role in Safetica’s history, we reunited with strong allies. Petr Brábnik, Petr Kašpařík, Paola, Juan Carlos, and Camilo visited key customers and led demand-generation activities in Guatemala City and San Salvador. While these markets may be considered small in size, their impact is huge. The commitment of our partner ESET Central America has been essential to positioning our brand and expanding our solutions in the region.

In Mexico, one of our most promising markets, we are taking solid steps forward. Petr Brábnik and Paola Carvajal met with Adolfo to align strategies while continuing to strengthen relationships with our distributors Tasmicro and HD Latinoamérica through targeted training sessions. We also visited customers, reinforcing that Mexico is a strategic priority for Safetica.

Finally, in Panama, Andrés and Juan Carlos led a demand-generation event that brought us closer to this key country in Central America. Special thanks to our partner Microtechnology for their support in organizing and expanding Safetica’s presence in the region.